Pre Production Planning - Further Thriller Analysis
https://www.youtube.com/watch?v=wxqSIsxMlYQ
Cloverfield (2008)
The trailer begins with film rating by the motion picture association of America INC, which is an American trade association that represents the six major Hollywood studios. It was founded in 1922 as the Motion Picture Producers and Distributors of America to advance the business interests of its members. It then transitions to a Paramount pictures cooperation which is another American film studio, television production company and motion picture distributor, consistently ranked as one of the "Big Six" film studios of Hollywood. However, already before the trailer has even started the audience get a good idea about the film genre and the transition from one to another is how a TV or camera would cut in and out. After this the Bad Robot corporation is seen with the same transition as from one another.
Straight away at 0:08 we get given a sentence initialising that there is unusual sightings witch suggests a problem to the audience and it also informs us on the location and timing the upcoming scenes witch straight away means that the audience know what s going on.
At 0:16 this image of a man is transitioned in by falling down the screen with a drop sound effect, by doing this it gives the impression to the audience that this man is an important role in the movie, this idea is then reinforced because someone is filming him with their mobile. Although, the use of transition suggests that something bad has happened to this man. I say has happened because after this it travels back in time to him entering the room moments earlier witch gives the impression that its rewinding to a good moment. However, following the idea of the technical theme of the different transitions at the start this shot is also seen as either a P.O.V shot of someone else filming him. This is effective as it makes the audience feel as if we are there, evidently connecting us more to the movie.
At the end of the rewind shot at 0:20 the happy situation is quickly cut with a black and white version of the end of the clip witch could suggest what's to come further on in the film as black and white is seen to be scarier than colour shots. Also, earlier I mentioned that a rewind gives the audience an idea of bad to good and straight after the film gets cut at 0:21 and transitions to an explosion where the same character is near. This shows the audience that a problem has occur without giving us to much information about how serious the problem is, leaving us in suspense to find out. Again at the end it is also changed to black and white suggesting bad is still yet to come.
After this we are given a P.O.V shot of another explosion with major damage of the statue of liberty's head smashing threw the street. This shows us the gradually the situation is getting worse however it still leaves us in confusion as to what is causing all this mayhem. By having this shot type as threw a characters camera it makes the audience more intrigued as it feels as though we are experiencing this or we're there in the movie. It ends with the same transition as the first couple of shots where it cuts of and starts again, like technology would, to the same mans face in a different location. By setting the scenario is the night it means that there is dark lighting and that suggests to us that its going to be scary.
At 0:35 we are given a close up shot of the same previous mans face, he is sweaty and speaks fast. This suggests he has been running from something and is in a rush. The close up shot is threw the camera again as he is filming himself and the first thing he says to the camera is his name which is odd as it leaves the audience thinking why would he have time to do a video, unless this shot is at a different time. Seconds after we discover that actually he is filming this 7 hours after 'something' attacked the city. We are given obvious information near the start of the opening witch is effective as it still leaves the audience wondering what else has happened. Throughout his speaking it cuts in and out of events that happened earlier so this can show the audience the extent of how serious the attack was. At 0:43 when it cuts back to him speaking it becomes obvious he is leaving this in case someone else finds it meaning he doesn't think he will survive. However, the man is looking directly into the camera witch instantly makes a connection between him and the audiences and it then sounds like he is talking to the audience.
At 0:46 it transitions into the next shot by the technical way but this time it feels like something is attacking the camera. During the transition we get a split second of close up shot where we can see him wide eyed looking at something witch shows us his expression and emotion and then suddenly looks straight down the camera looking directly at the audience. This creates a sense of sadness for the man as we can tell something bad is happening still.
At 0:47 we are given a high angled shot which appears to still be in a P.O.V looking down upon the burning buildings and landscape. This shot reinforces and establishes the level of damage to the city to the audience. As well as this by having the shot looking down at the city it suggests that the city is now weak and whatever it is that has attacked is more dominant.
Starting from 0:48 until 1:14 we are given cross cutting of lots of different shots that have gone on through the attack. They consist of people being medically treated, people running, someone screaming in pain and lots of worried and scared people. Each cut only lasts 2 seconds witch means it doesn't give to much away and we still don't know what the cause is. However it in traduces the audience to knew people and involves them. Again, the cuts are all filmed on a camera which involves the audience more as it feels like we are running with them too. All the cuts end in a black screen which could either suggest the camera ending its clip quickly or the constant black screen could convey the thought of constant feeling of being scared. Also, during the cross cutting a page of the producers name appears with the background in black and writing in white which fits well with the movie although the writing is very similar too writing you'd find on technology which is effective as that fits with the way the film is being filmed on a characters camera.
At 1:15 we are given an over the shoulder shot witch yet again is effective because it makes the audience feel like they are behind the two men also hiding in the food shop. One of the characters evidently are filming behind them and is showing what he can see. The shot ends just after the windows have smashed open towards the people, it is effective as it suggests that the camera has been dropped or damaged just like the person behind it which conveys danger. Straight away we are given a wide shot of army fighters trying to fight what ever it is attacking. This wide shot is from a low angle as the camera is on the floor which is giving the impression that the army fighters are strong and dominant to the public although we are then given a shot of the fighters shooting upwards at the creature suggesting that the thing attacking them is stronger than them. Throughout this fighting scene only dark colours are visible as street lights are the only source of light.
The whole of the movie is filmed on one of the characters camera witch is very effective as it allows the audience to feel like they are in the journey the characters are going threw as most of the shot types were P.O.V shots. The genre of this film worked as different shots and events that are shown are never in order which leaves the audience never quite knowing what has happened. To reinforce that idea the producer has put the title page as the end shot where it is seen that the writing is again in technology styles writing.